Autoresponders..

One of the most essential tools in online marketing would be the autoresponders...

Unlimited Autoresponders by AWeber
One of the consistent best of the lot would be Aweber...

If your sales/product page doesn't convert well for whatever reason, having an autoresponder work for you might just help you salvage your business. It gives people a second, third, fourth... chance to become more familiar with you and/or what you have to offer. It can help you build a strong rapport which can lead to a long-term relationship and business.

I strongly discourage the use of free autoresponders to do your follow-up because they usually come decorated with other people's ads, causing your message to look pale, unimportant and unprofessional... So, it's a Big NO NO.

It's your business. Treat it and run it like one and you'll earn likewise.